Terms of Service

1. Scope of Services

PPC Ads provides pay-per-click (PPC) setup, management, and strategic optimization services for Google Ads and Microsoft Ads networks. By subscribing to our Starter (£250/mo) or Growth (£450/mo) packages, you authorize GO UN LIMITED to access, configure, and manage campaigns within your ad networks on your behalf.

2. Complete Account & Data Ownership

Our service model is built around client-owned ad accounts and campaign data:

• Your business retains ownership of your Google Ads, Microsoft Ads, and analytics accounts.
• You own all campaign setups, search histories, copy elements, and tracking data we create.
• If you terminate our service, we relinquish manager access, and your accounts remain fully in your control.

3. Transparent Billing and Spend Structures

We operate on a strictly transparent billing structure:

• Management Fee: You pay a flat monthly management fee to PPC Ads for our optimization labor. This fee is billed in advance every 30 days.
• Direct Ad Spend: You link your business payment card directly to your Google Ads and Microsoft Ads accounts. You pay the ad networks directly for actual search clicks. We do not markup click costs or bundle media spend into our fees.

4. Rolling Month-to-Month Contracts

We believe in flexible agreements. Our services are offered on a rolling month-to-month basis with no long-term commitments or annual lock-ins. You can cancel your management subscription at any time by providing written notice via email prior to your next recurring billing date. There are no termination fees or exit penalties.

5. Responsibilities and Account Access

To perform optimization, you should maintain active payment details inside your ad accounts. We are not responsible for campaign suspensions caused by failed ad network billing, advertiser verification requirements, or policy violations related to your specific industry sector.

6. Performance and Limitation of Liability

While we optimize campaigns using industry best practices (e.g. search query pruning, Quality Score optimization, negative keyword management), advertising results depend on market conditions, competitor bidding, and website conversion characteristics. We do not guarantee specific lead volumes, conversion rates, or business revenue levels. PPC Ads is not liable for indirect or consequential losses resulting from ad network display variations or tracking outages.

7. Privacy Policy Integration

Your submission of audit requests and account data is governed by our Privacy Policy, which details how we process lead details in compliance with GDPR and Google Consent Mode v2.

8. Billing Inquiries

For all cancellations, billing questions, or invoice queries, please contact us at:hello@ppcads.co.uk.