ppcadsco.uk

Cookie Policy

Last updated: May 28, 2026

1. What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you browse websites. They are widely used to make websites function efficiently, improve browsing experience, and provide reporting data to website owners.

2. How We Use Cookies

We use cookies to understand how our website is performing, secure our contact forms, and measure the effectiveness of our marketing campaigns (such as Google Ads and Microsoft Ads). Our site, operated by GO UN LIMITED, implements Google Consent Mode v2, which helps make sure tracking cookies are only activated if you grant explicit permission.

3. Types of Cookies We Use

We classify cookies into three distinct categories:

Strictly Necessary Cookies

Required for site security, basic layout rendering, and handling of form submissions (such as our audit request form). These cookies do not store personal information and cannot be disabled.

Analytics Cookies (Google Analytics 4)

We utilize GA4 via Google Tag Manager to compile anonymous report metrics. This tells us which pages are visited, how long searchers stay, and if our page load speeds are adequate. These cookies are blocked by default until you opt-in.

Advertising & Personalization Cookies

These cookies measure conversion success rates from our own search engine marketing (Google Ads and Microsoft Ads). They allow us to see if a searcher who clicked our ad subsequently submitted an audit form, preventing us from bidding on wasteful ad terms.

4. Google Consent Mode v2 Compliance

Our website complies with the European Economic Area (EEA) requirements for Consent Mode v2. If you decline consent:

  • Google Analytics 4 should not store tracking cookies on your device.
  • Google Ads and Microsoft Ads conversions will use anonymous, cookieless pings to protect your privacy.
  • No personal search profile or ad personalization data is transmitted.

5. Managing Your Preferences

You can modify or withdraw your consent settings at any time. Click the button below to launch our Cookie Preference Center and update your choices:

6. Third-Party Tracking Controls

In addition to our preference panel, you can configure your web browser to block cookies globally. Visit your browser's support documentation (Chrome, Safari, Firefox, Edge) to adjust these privacy filters.