Search Engine Bidding Services

Practical PPC support tailored for small businesses that want clearer control over Google Ads and Microsoft Ads. We build and manage search campaigns with careful tracking, clear budgets, and simple reporting.

Google Ads Management

Capture searchers at the exact moment they search for your business. We manage Search campaigns, Shopping feeds, Performance Max, and conversion setups.

Explore Google Ads

Microsoft Ads Management

Reach desktop buyers, corporate decision-makers, and LinkedIn professional audiences on Bing. Test additional search reach and compare conversion quality.

Explore Microsoft Ads

£250/mo

Pricing Plans & Packages

Simple, flat-rate pricing based on your monthly ad spend budget. No ad spend markups, no setup fees for standard accounts, and rolling month-to-month contracts.

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SME

Affordable PPC Management

Focused Google Ads and Microsoft Ads management for small businesses that need professional PPC without large agency retainers.

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Our Integration & Onboarding Workflow

We configure your campaigns methodically to reduce disruption to current traffic and improve tracking accuracy.

Phase 1: Account Audit & Access

We request manager access using your 10-digit Google/Microsoft Ads ID. We perform a review of historical settings, campaign locations, negative lists, and search queries without altering live ads.

Phase 2: Tag Auditing & Goal Setup

We test form responses, call clicks, and shopping sales page tags. We check that conversion variables send clean data to analytics dashboards before launching new bid parameters.

Phase 3: Clean Campaign Builds

We build search query exact isolation structures, eliminate competing keywords across groups, upload extensive negative lists, and write tailored ad copies.

Phase 4: Weekly Optimizations & Reporting

We review bids, budget modifiers, keyword additions, and search term logs weekly. We deliver a clear PDF report summarizing conversions and actual ROI every month.

Our Weekly Optimization Cadence

PPC is not a static setup. We run a structured weekly schedule to improve cost-per-lead over time.

Bidding & Device Audits

Every Tuesday, we adjust device bids (mobile vs desktop), check geographic margins, and adjust ad schedules to save budget on non-converting hours.

Search Term Reviews

Every Thursday, we mine search queries, add unqualified terms to negative keyword lists, and extract positive long-tail search terms to grow campaigns.

Ad Relevance Checks

We audit expected CTR parameters, test fresh responsive search headlines, and optimize ad extensions monthly to maintain Quality Score health.